ZALOPAY IMC PLAN
THE BRIEF:
As one of the leading E-Wallet on the market, ZaloPay will host Money Playgrounds throughout the year that exposes to the Youth with 2 objectives:
1. Increase TOM of ZaloPay e-wallet and approach non-users.
2. Inspire and build emotional bond with core targets - the youth.
Come up with an 10-slide IMC Branding Plan in 1 day for to bring this money playground of the youth to real life if you are given a budget of 500 to 1 billion VND.
